There is no better way to get things going and attract new clients to your neighborhood company than by organizing a local event.
Hosting a successful event may boost your brand’s awareness, draw a lot of foot traffic, and be very beneficial to your local SEO strategy, whether you have a grand re-opening, introduce a new product or service, have a storewide discount, organise a charity event, or just throw a large party.
Here are some advantages of using local event promotion.
1.Increase brand exposure and news mentions
A well-marketed event may get a lot of media coverage, particularly if it’s for a good cause. Keep a careful eye on other neighbourhood activities to determine which media representatives are supporting and attending them. Gather names and phone numbers for your own event. The event will get higher media attention the larger and more unique it is. Consider a perspective that will set your event apart from the competition. Even those who choose not to attend will remember the promotion and could come by later to look you up thanks to all the marketing efforts you put into the event.
2.Boost Sales and Foot Traffic
On the day of the event, you can count on seeing a tonne of foot traffic as people throng to your establishment for your sale, promotion, or event. Make sure you have sufficient workers on hand to maintain order and that you are equipped to manage the volume. Along with seeing more revenue during the event, you also stand to win a lot more loyal consumers if you do well.
3.Speak to a Specific Audience
If the focus of your event is a certain product or service, then attendees are likely to be prospective consumers who are especially interested in that good or service. For instance, if you own a hair extension business and have a presentation where customers can see the goods and how they’re applied, ask questions, and consider their alternatives, you’ll probably draw in anybody in a 30-mile radius who wants to get hair extensions. You may specifically target the demographic you want to reach by designing your event to appeal to that group of clients.
4.Communicate With Your Clients
When you hold an event, you have a chance to get to know and connect with your consumers personally and promote to them. They will have the opportunity to interact with you and view your goods or services up close. This leaves a lasting impact and forges a connection that can’t be made with any other marketing strategy.
5.Establish Useful Connections
As you go about the marketing process for an event, you’re sure to establish a tonne of worthwhile contacts and connections. Your virtual rolodex is likely to fill up with business cards from a range of significant local figures, including news media connections, caterers, and nearby company owners. You’ll be prepared the next time you organise an event or assist a nearby company with hosting one.
6.Increase Local SEO Results With Helpful Citations
As you advertise your event, it will inevitably appear on every local calendar that is printed or published online. Your company name, location, and phone number will be included every time the event is mentioned, providing you excellent citations that will raise your ranking with local search engines.
7.Amass a Large Number of Useful Website Links
Make sure to add a link back to your website whenever your event is posted online. Doing so will greatly aid your local SEO strategy and raise your search engine rankings.
8.Benefits of Social Media
Utilize social media before, during, and after your event to generate hype and have people tweeting along with the music. Encourage participants to check in, snap pictures, and share them to Facebook, Twitter, Yelp, and Foursquare while they are at your event. Create a hashtag for your event, publicise it in advance, and then prominently display it on the day of the event to remind attendees to use it in their social media postings.
A fantastic, unforgettable event is a fantastic way to get some good ratings on Yelp, Google+, and other review sites. While Yelp disapproves of anybody soliciting for reviews directly, you are permitted to have a sign saying “Find us on Yelp” at your establishment.
10.Gather Content for Your Blogging
There will surely be days when you struggle to come up with interesting topic matter if you have a blog. Hosting a neighborhood event will provide you with a wealth of material for your blog before, during, and long after the event, and you can then begin planning the event for the next year. Be sure to solicit comments and suggestions from your readers for the next one!
Also read this : Differences Between Events and Festivals ?
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