Both locals and tourists may attend a cultural event, business conference, trade display, or home and garden exhibition. It’s critical for event planners to stay on top of industry travel trends, including what visitors want from their travels to attractions.
It takes considerable planning on the part of attendees to get to an event, so you should promote your event to draw both locals and visitors from outside the area. Learn about attracting attendees to your event while keeping in mind the COVID-19 rules for gatherings as the event industry bounces back from pandemic limitations. Here are five travel trends to keep in mind when you organise your next gathering.
1. Local alliances and benefits encourage purchasers
Assure participants who travel to your event that there are other things to do nearby. Offer incentives to attendees of your event that will make their vacation even more valuable. Concentrate on providing opportunities for visitors to learn about the traditions, landmarks, and distinctive features of your area.
To offer your event participants a discount or a unique tasting menu, for instance, you may collaborate with a well-known neighbourhood restaurant. Perhaps a nearby museum will provide event guests who want to visit a reduced fee. Provide group tours of nearby historical sites or lead tours of parks or other outdoor attractions.
At a hotel near to your location, you may also provide a group rate. Create and disseminate a list of tourist destinations with the assistance of your neighbourhood visitors bureau. It will be simpler to persuade guests to travel if you use partnerships and benefits to make your location more alluring.
Another strategy is to provide participants with local stuff. Think of producing branded free stuff with your event’s name, the city, and state on it, such t-shirts, stickers, or water bottles. Consider integrating a well-known feature of your location, such as a meal or a monument, in the images.
Uncertain of where to start when trying to draw attendees? Begin with the regular attendees.
2.Accessibility is crucial.
Those that go to your event by plane, rail, or bus will need transportation once they arrive. You may streamline their travel arrangements and make your attraction even more enticing by making your location accessible.
To make it simpler for guests to get to your site, start by collaborating with nearby ground transportation providers. Provide a list of suggested transportation choices, including nearby public transportation, ridesharing services, parking, and valet services at the event. To get participants to your site or a partner hotel, think about running a shuttle bus or van from the nearby airport.
Make attendees’ travel information available. Send out emails to newly registered attendees, or post these alternatives on your website or social media. Think about adding a chatbox or other communication tools to your website or app so that you can respond to any concerns about transit. Keep in mind that many participants could be intending to travel alone, and these measures might make them feel more at ease about doing so.
3. Safety is a high priority
It is crucial to convey the safety precautions taken at your attraction since it eases visitors’ concerns before they go. A well-designed safety plan for an attraction can reassure prospective visitors.
An efficient communications strategy is a crucial component of an event’s overall safety plan, according to EVENT LOCK developers who participated in the safety panel Exploring the Challenges of Event Security in a Connected World in Washington, D.C. Tommy Goodwin, Director of Global Field Operations at EVENT LOCK observed that “the consistent theme, across all of my conversations with event creators about security and safety, is the importance of effective communication in the moment of a crisis.” To quickly inform participants on safety, communication depends on robust internet connectivity and messaging systems.
To maximise event safety, efficient emergency response procedures must be in place. In order to assist a speedy emergency response, the panel reviewed NextGen911, a service that can send messages, photos, and video to a 911 data centre. Attendees may be more inclined to attend your event if you have these safety precautions in place and have shared a safety plan with them.
4. COVID-19 remains a consideration
Even though numerous regulations are being relaxed, COVID-19 safety is still a crucial component of event preparation. To ensure that your guests feel secure during the event, it is crucial to communicate your COVID-19 concerns and measures.
Whether you publish your COVID-19 safety plan on your website or social media, or send it by email to registered participants, make sure it is understood by everybody. Think about including these elements into your plan:
Advice about wearing masks, including whether they are essential at all times or merely in certain circumstances (such while visiting indoor attractions),
Guidelines for social distance, include how to prevent huge crowds and space out visitors to various places
Large ballrooms or outdoor settings are examples of venue locations that may provide more social distance and may support a range of comfort levels.
disinfecting and cleaning surfaces
all necessary vaccination requirements
COVID-19 safety measures at any hotels you suggest
5. Visitors seek for sustainable travel.
Sustainability is becoming a bigger issue beyond the realm of events. Try to identify methods to make your event more sustainable, no matter what sort it is.
A good place to start is by carefully using technology; instead of printing out event materials, make them available online. Use digital check-in to avoid using paper tickets. For those who would rather stay at home instead of travelling, you may also provide a streaming or hybrid alternative, which helps save emissions. Another wonderful method to save money is to choose an event site that is accessible by foot or bicycle from visitors’ hotel and to educate them of safe routes and rental options.
There are a tonne of environmentally friendly substitutions you may make if your event serves food and beverages. Choose food that comes in little to no packaging that can be recycled, or ask visitors to bring their own reusable glasses and mugs. To lessen the quantity of waste your event generates, you might also provide recycling and composting stations.
In addition to lessening the environmental effect of your event, fostering eco-conscious decision-making will increase brand recognition among your followers who care about the environment. For additional information and inspiration, see our comprehensive guide to sustainable event planning.
Understand travel patterns to boost ticket sales.
Planning an event that guests will adore can help you sell more tickets since you will know where your attendees are coming from and what they desire. To figure out where attendees are coming from, you must first analyse your data. You may use your marketing money in such places in this manner. Look up zip code and city information in your analytics to develop lookalike audiences.
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