6 Event Planner Marketing Strategies Used by Top Professionals Your success as an event planner depends in large part on your capacity to attract new clients, arrange excellent events, and keep existing clients coming back. The truth is that you need effective marketing to differentiate yourself from other event planners and draw in new customers, despite the fact that you may think your events speak for themselves (and perhaps they do!). This piece about event planner marketing fills that need.
In this article, we look at five tried-and-true methods for promoting events that every event planner should be aware of. Use this article to help you stand out from the crowd in the ferocious competition.
Learn the following 5 event planner marketing Strategies or techniques:
Find your specialty first.
Without a distinct target customer base to cater to, no firm can be successful. This pertains to event planning and involves identifying the event kinds and clientele for whom you can create them most effectively. All of your marketing initiatives should start here.
Instead of concentrating on demographics or catch-all terms like “millennials,” identify your ideal clients as specifically as you can. These are known as consumer personas, and they greatly influence your marketing approach for event planners. Knowing who your ideal client is can help you decide which photos to use on your website, which social media platforms to prioritise, where to spend your advertising money, and which event trends are going to be crucial for your company. Planning your marketing strategy will be simpler the better you understand your target market.
Examine your prior events that were most successful to determine your specialisation. Alternately, look for instances from other people that you’d want to imitate. What features do they share? Are they all the same size, in the same kind of setting, or dealing with the same subject? What about the event’s planners or participants—were they drawn from a particular sector? What would you say their objectives were?
Simple marketing for event planners
- You should use the answers to all of these queries to create an audience targeting statement. This will include elements of your value offer, event type(s), desired client, and (sometimes) a location. Here are a few illustrations:
- For high-profile and famous couples who want to wow their guests, I organise outlandish weddings.
- For charitable groups, my firm provides seamless, highly effective in-person and online conferences.
- Through sporting fundraisers, we assist charity in attracting fervent fans.
- I plan small-scale performances for upcoming regional musicians to obtain exposure in malls, parks, and outdoor theatres.
- My company specialises in planning virtual corporate gatherings for the finance sector.
Share your audience targeting statement with your team when you’ve finished writing it and talk about what it implies for your marketing. From your statement, where will you discover the perfect clients? How will the value proposition be presented on your website? What branding is appropriate for the events you are planning? This statement, together with your goal statement, will provide you with a clear direction for your event planner marketing approach.
Prioritize your website.
- It’s time to review your website while keeping in mind your audience targeting statement. Navigate there right away as if you’re viewing it for the first time. Take notice of a few important details.
- What do you notice right away?
- Can you easily notice the company name, logo, and services it provides without scrolling?
- Can you reach someone to discuss an event with no more than three clicks?
- Do the pictures on the website show the kinds of activities that are scheduled? Are they of a good standard, aesthetically pleasing, and compressed for speedy loading?
- By allowing people to share a tale, is the website increasing its credibility? Does it include praise, reviews, photos, and videos of attendees?
- Do the sites load fast and show all text clearly, especially for those with poor vision or when the pictures are off?
- Do the text on the site, the list of services, and the about page reflect the planner’s voice?
- Is the navigation intuitive and clear?
- Are there any social media connections on the website?
Make sure your website is concise, engaging, and consistent with the look and feel of your events by using the answers to these questions. Check out these 7 breathtaking examples of event planner website design if you need some inspiration.
3. Establish and strengthen offline and online connections.
You don’t have to promote your event planning company alone, which is one of its many benefits. You may create a network of backers who can assist you in achieving your objectives by developing contacts in your community and industry.
Here are some straightforward suggestions for growing and using your relationships.
Join forces with nearby suppliers that provide the services you need for your events. You may assure high-quality services and recommendations for future business by having a go-to caterer, florist, printer, transportation provider, audio/visual firm, etc.
Commit to using only one or two social media platforms. Ask questions, provide advise, and get to know the individuals that make up your audience.
Think about building a restricted or membership-based community and going offline. These neighbourhoods are expanding. They provide planners a means to communicate with a particular group of individuals more often, getting to know them and assisting them in problem-solving as they go.
Look for opportunities to co-market with regional businesses. You may include restaurant gift cards as door prizes, showcase artwork created by regional artists in your event visuals, provide mini-massages from a nearby spa during programming breaks, or even hire a nearby food truck to serve.
Be heard and noticed in your neighbourhood. Make sure to express your ideas on happenings in your community and the sector you work in. Who will hear your message and decide to find out more about you is impossible to predict.
4. Display your sense of style wherever.
Having a strong point of view will help you build a reputation no matter what kind of events you put on. Here, you want guests and customers to recognise it as one of your events without realising you’re hosting it. This may manifest itself in special welcome presents, how you manage breakout sessions, entertaining interactive features, or the overall mood or theme of the event
Once you’ve determined your own style, emphasise it for maximum exposure. Curate the photographs you post to your website and social media to demonstrate your sense of fashion andphilosophy. Make a digital portfolio you may display to prospective customers during sales sessions. Share pictures and videos from previous events that really illustrate your abilities as an event planner
Your style need not consist of a particular visual component. Not becoming known as the purple wedding planner is not the goal. Instead, look for a distinctive offering you can make in your market. Perhaps you have a reputation for transforming barren rural locations into idyllic outdoor settings. Maybe you have eco-friendly, sustainable events. You can even develop a reputation for being up-to-date on all the newest event technologies. Whatever your special offering is, making sure your target audience is aware of it can help you attract more clients.
Oversee the user experience from beginning to end.
Sometimes it seems like marketing is all about raising awareness. You could think that you’re continuously looking for new customers and attempting to drive traffic to your website in an effort to boost your exposure. Although awareness is crucial, it’s not the only piece of the marketing equation for event planners.
Before selecting a planner for their next event, every prospective client will take a trip. And although each customer’s experience will be unique, there are certain things we can say with certainty. The customer will often go through a creative and research phase as they picture their future event. After that, they’ll start whittling down the available planners based on certain criteria like price, location, and specialty. They will make contact with a small selection of candidates and choose the one that seems appropriate. And after the event, they could tell others about their experience.
- This path indicates that you have several options to engage with your prospective customers outside of a simple online search. The following suggestions for marketing span the full client experience.
- Selecting market-appropriate strategic keywords can help you optimise your website for search engines. To plan and target search phrases, use a tool like Google Keyword Planner.
- Make distinct landing pages for each event type and target demographic. By doing this, you can produce more targeted material for each page and improve your ranking for search phrases associated with those pages.
- Make an email newsletter with advice for the event you are planning. Get more subscribers by offering a free download, such an event calendar or planning checklist.
- To inform prospective customers about happenings in their business, provide top-notch material.
- Customers who aren’t actively arranging an event should get frequent communications from you to ensure that they remember you for the next one.
- Manage your internet reputation by answering reviews and comments.
- On your website, include testimonials and pictures or videos from previous events.
- On your website, provide answers to commonly asked questions to make it simple for clients to pick you.
- At your events, promote user-generated material and distribute it on your social media platforms.
- Create a loyalty programme, customer appreciation activities, and incentives for clients who reserve several events if it is acceptable.
- Keep in mind that your consumers have lives that are far more complicated than this one occurrence. You may win their business if you can convince them that you can make the planning process simple.
- Use these marketing techniques for event planners right now!
- Keep in mind that there is no one marketing strategy that works for all event planners. However, you’ll be well on your way to contacting more prospective customers if you stick to the aforementioned tactics and modify them for your particular company.
Do you concentrate just on weddings? For marketing advice specifically for wedding planners, go here.
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