Why is it vital to have event logos? The processing and storage of pictures by humans is 60,000 times quicker than the processing and storage of words. This indicates that event logos are the most successful kind of branding tool in terms of assisting prospective attendees in comprehending and remembering an event’s name, purpose, and identity. Because of this, we have developed a list of ten easy approaches that may be used to design striking event logos. Learn the fundamentals, go through several exercises, and use some tools that will assist you in designing the perfect event logo for your needs.
Find out how to build the finest event logo using these 10 simple methods.
Build the perfect logo for your event with these tips and activities for coming up with designs that are attention-grabbing and effectively convey the nature of your gathering.
1. Review the fundamentals of event logo design in order to develop the most effective event logo.
Create an image that not only looks fantastic but also does a good job of representing the business and contributing to the accomplishment of event objectives by using fundamental principles of logo design. In order to design a logo for an event that is going to be very successful, be sure to tick off all of the elements on the following list:
Choose only one or two distinguishing characteristics, such as a neon colour or a typeface designed just for the project, and make the remainder of the design as simple as possible.
Check the legibility of your newly designed logo when it is reduced to 7% of its original size and when it is scaled up to 500% of its original size to see how it appears on surfaces that range from pens to billboards.
When selecting the form, font, and colour for promotional materials for an upcoming event, you should base your decisions on the emotions you want to elicit from guests.
Make sure your event is just as impressive as its logo
2. Make a decision about the kind of logo you need.
In order to maximise the efficacy of your design, choose one of the following five primary kinds of logos for events depending on the advantages afforded by each option:
Lettermarks event logo: Create a logo using simply the event’s initials to make it simpler to print and recognise, particularly if the name of your event consists of more than three syllables.
Wordmarks event logo: To develop event brand identification in the first few years, turn the complete event name into a logo using intriguing fonts and colours.
Create a minimalist, single-image graphic of a well-known item that is related with your event audience or issue in order to revitalise your already existing brand via the use of a pictorial markings event logo. If you are having trouble choosing between two distinct business symbols, one solution is to find a method to merge them, like the company Cork and Cow did with their logo consisting of a bull horn and a wine glass visual emblem.
Create a symbolic single-image graphic that is fully unique to your event brand in order to have complete control over the meaning and feelings that it evokes. This may be done by drafting an abstract event logo. Applying it further will lend meaning to the names of abstract events.
Combine a pictorial or abstract one with a lettermarks or wordmarks one to create a combination event logo and get the advantages of both types of logos.
Remember that if you do decide to incorporate any pictures or symbols, it is preferable to make them seem as if they are moving, so keep that in mind. For instance, the old Twitter bird logo depicted the bird perched on a branch. The bird that represents Twitter now seems to be flying in the air. The latter is a lot more dynamic and shows forward mobility, which is particularly crucial for event companies who want to become market trendsetters or industry leaders. It shows that they are moving ahead.
3. To create the greatest possible logo for the event, include the event’s principles and goal statement.
Consider the identity of the event brand while making decisions on colour, shape, typeface, and picture. For instance, the goal of the restaurant chain Chipotle is “Food with Integrity.” since of this, they decided to use a circle picture for their logo since it stands for togetherness and good ties between people. In addition to this, they utilise two distinct tones of the colour red, which is known to stimulate hunger. In addition to that, the brand name is written in Gotham strong typeface, which is representative of effort. A fully formed and specific origin narrative for the brand is the result of all of these components coming together.
4. If your logo will be used to represent more than one event, you should review your brand architecture.
Examine the whole range of activities that will be covered by this logo. To get more clarity in the marketplace and to cross-sell to attendees, you should brainstorm designs that bind all of them together. You have the option of slightly modifying one primary logo for each event iteration, creating one all-purpose logo that will cover the whole suite of events, or using a hybrid structure that has a common throughline but numerous distinct designs.
5. To design the greatest possible logo for your event, have an understanding of the brand psychology.
By identifying your event’s five primary psychological effect categories—which include sincerity (honesty), excitement (daringness), competence (reliability), sophistication (glamorous), and ruggedness (strong)—through the design of your logo, you may motivate brand loyalty and strengthen customer relationships. In each of these crucial areas, use colours, phrases, forms, and symbols that instill trust in attendees about the quality of your event. Keep in mind that attendees of the event may not always remember the name of your company or its logo, but they will remember how you made them feel.
6. Educate yourself on colour theory.
Make use of this fast guide to the advantages offered by each colour in the creation of event logos in order to increase the emotional impact of your symbol:
The colour red is associated with strong energy and enthusiasm, as seen in event logos.
The use of orange in event logos inspires a joyful and carefree attitude.
The use of yellow in event logos conveys an upbeat and optimistic attitude.
The use of green in event logos is known to evoke sentiments of tranquilly as well as a sense of renewal.
The use of blue in event logos evokes feelings of serenity and assurance.
The use of purple in event logos is meant to inspire creative thought.
The use of grey in event logos evokes feelings of respect and trust.
Attendees have said that brown event logos made them feel more secure.
7. To design the most effective logo for the event, use the three-circle method.
Construct a Venn diagram using three circles. Mark each circle with the questions “why,” “how,” and “what.” Complete the “why” circle with a few words or phrases that explain why you want to conduct this event and why the people in your target demographic should come. The next step is to write down the characteristics that you and your brand uphold, which will help define how you want to ensure the success of this event. At this point, you should describe in detail what the event will include.
Look for areas of overlap between the three circles, and then utilise these overarching concepts to generate design pieces that symbolically represent the overlapping areas. When you do this, a connection will be established inside your logo between your objectives, your brand identity, and the event offers you provide.
8. Make a comparison and contrast between the logos of direct competitors’ events.
Create a list of the top five events that are the most comparable to your event in terms of the kind of event, the subject, the audience, the size, and the industry. Make a chart in which the logo of each event appears at the top of its respective column. Mark the rows with the following information: the kind of event logo, the text, the typeface or fonts, the main colour, the secondary colours, the primary shape, the secondary shapes, and the photos. Utilise this chart to take apart each of the different logo designs so that you can compare the individual aspects. Take notice of any design trends that they share that overlap with one another.
Think about the similarities that you would want to include into your design so that people may better understand where you stand in the industry. Or you might completely skip using them if you want the logo for your event to stand out.
9. Make sure you use the appropriate typeface.
Choose one of these key groups of fonts to assist you reach the objectives you have set for your event logo:
To create an association between your event and these core principles, choose serif typefaces that are time-honored and professional, such as Times New Roman.
If you want people to link the brand of your event with safety, choose sans serif fonts that are clean and contemporary, like Calibri.
Script: To attract prospective attendees from Generation Z, use unique and airy typefaces like Lavanderia in your presentation.
To give the impression that you are confident and forward-thinking, choose a typeface that is contemporary and curved, such as Century Gothic.
Display: To differentiate yourself from the other people in the crowd, insert pleasant and expressive typefaces like Giddyup.
If you wish to draw attention to a particular word or phrase in the heading, you may emphasise it by making any of the fonts in the categories of typography described above bold, and you can draw attention away from those parts by italicising them.
10. Learn how the concepts of proportion and symmetry may be used to create the most effective event logo.
When designing the logo for your event, utilising a grid as a guide will help you visualise the centre of attention and determine which proportions would work best to meet your requirements. You should go with a symmetrical design plan if you want people to identify your event brand with the great outdoors, feel more at ease, and have a better feeling of equilibrium. If you want to create a one-of-a-kind logo for an event that stands out and gets people’s attention, use an asymmetrical design arrangement. Additionally, you should pay attention to any blank space that may exist in your event logo. For instance, a lot of people are familiar with the well-known arrow that’s supposed to be in the negative space between the final two letters of the FedEx logo.
Examine some successful examples of event logos and learn why they were successful.
Find out what makes these event logo designs so outstanding and see how you can incorporate some of their concepts into your own work by looking at the following examples:
The Consumer Electronics Show (CES) employs an asymmetrical arrangement and forms to promote the event’s image as being entertaining and innovative. Take note of the fact that they maintain a sense of equilibrium by using a Sans Serif family typeface that exudes professionalism and credibility. Create the same impact with your own custom event logo by using elements that are both humorous and serious.
The logo for South by Southwest consists of letter marks as well as a graphical image, and it is presented in a black and white typeface. Just as they did, you should make sure that your text is capitalised, has equal spacing between the words, and is symmetrical in order to show the harmony that exists between the many various fields or areas of emphasis that will be discussed at your event.
The Adobe Summit has a vibrant and one-of-a-kind event logo that sparks viewers’ creative juices and encourages them to participate. They vary the overall design but maintain their typeface, name, and rainbow colours the same from year to year. Take a leaf out of their playbook when it comes to designing your company logo to help you build your own brand awareness while maintaining a lively and up-to-date image year after year.
Check out these free tools that can help you design the greatest possible logo for your event:
Utilise these free tools that provide you with easy drag-and-drop capabilities as well as templates to assist you in bringing your event logo concepts to life in the quickest and easiest way possible.
Design Evo has hundreds of event logo templates that can be searched, each of which comes in a range of styles and categories.
Logogenie employs a straightforward, three-step procedure for the production of event logos, which you can use to sketch up a design in a matter of minutes.
You can take the uncertainty out of creating an event logo by using BrandCrowd, which allows you to customise any one of many readymade designs.
Conquer the goals of your event by using the most effective marketing practises and event logo.
You are now familiar with 10 easy procedures that will allow you to design the greatest event logo. In addition to this, you get access to several examples taken from the actual world as well as some free tools that will assist you further through the process.
Next, let these fantastic event marketing examples help you supercharge the outcomes of your next event. Also, don’t forget to check out these trends for B2B events; they will assist get more people to see your event logo, which will lead to an increase in the number of tickets sold.
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