Promote an Event on Twitter It takes more than simply pounding the ground to promote an event in today’s increasingly technology environment. Advertising on social media might aid in boosting attendance at your event, whether you’re trying to promote ticket sales for a business conference, wellness retreat, music festival, or regular farmer’s market. Learning how to sell an event on Twitter might help you advance your event marketing since there are more than 211 million active Twitter users as of the most recent quarter.
We’re going in-depth on social media marketing in this manual—specifically, how to advertise an event on Twitter. It may be difficult to navigate Twitter, a social media site with less visual material than others and a challenge for many event planners. Know that you are not alone if you need help.
Learn how to advertise an event on Twitter by referring to our step-by-step instructions.
We’ve put up a list of 21 various strategies you may use to advertise your next event on Twitter. We made an effort to cast a broad net and provide Twitter recommendations that could be used to a variety of different situations since promotional demands range from event to event, venue to venue, and planner to planner.
1. Schedule a brainstorming meeting.
Make time for a brainstorming session with everyone participating in the event before initiating a Twitter-based marketing campaign for it. Create an event marketing strategy that is both efficient and practical.
Talk about the following issues with your team:
- What is the main goal of your Twitter marketing campaign?
- What strategy will you use to create buzz?
- Will you divert web traffic to other sites in order to increase event ticket sales?
- How will you interact with guests before the event?
- What is the estimated cost of the event? to promote? Staff?
- What is the overarching message of the event (not the subject in itself)?
- Major event specifics should be distinctly specified initially, including the event’s theme, marketing goals, and travel alternatives.
2. Create a pre-event plan.
What pre-event tasks do you want Twitter to assist you with? Do you want to get people interested in your event? spur the selling of tickets? How will you attract attention? Do you promote speakers, provide information, or conduct a behind-the-scenes series? A little of everything, you know?
Describe your objectives, plan, budget, and team members’ responsibilities. Work backward if you find it useful. Establish timelines, deadlines, and event goals by working backwards from the event date itself
3. Assign someone else control of the Twitter account.
Who will be in charge of Twitter promotion for your event? Will someone else on your team be in charge of developing content and tweeting, or will you? Delegating tasks with care and responsibility may make an occasion less stressful.
Consistent posting and replying are essential components of social media marketing success. We advise designating one person to be in charge of all the Twitter operations for your event, even if posting duties are divided or an on-duty timetable is set up for your campaign. Overwhelmed planners commonly experience this. Many people would find comfort in turning the reins over to a colleague with quick, adaptable Twitter fingers.
4. Establish a timetable for responses.
Account managers need to react to Twitter activity promptly if they want to successfully promote an event on the platform. The majority of businesses reply to customer concerns in an average of five hours, usually within a day. However, up to 39% of Twitter users, according to the Sprout Social Index, anticipate a response within an hour.
A timeframe so short may seem onerous to busy event planners or marketing experts. But keep in mind that a response doesn’t always need writing one. Additionally, according to Sprout Social, like a tweet might make Twitter users feel visible.
Can each member of your event crew take turns being on duty for a few hours each day?
5. Inform people, not meddle with them.
According to a research from Rutgers University, social media users may be divided into two main groups: informers and meformers. While an informer posts material with the intention of giving their followers useful knowledge, a meformer mostly posts stuff that is about them, such as updates on their personal lives and selfies. Utilize Twitter as a way to establish trust with prospective attendees of your event by giving them useful information rather than self-serving blather.
6. Make your point clear.
While your feed’s content is centered around the event, sharing content that is too specific could alienate some followers or cause them to stop following you. Try to provide useful knowledge that isn’t too specific.
Is your event’s main message one of collaboration, efficiency, creativity, mindfulness, or something else?
Send out tweets with links to free resources, tools, and other websites that are relevant to the main idea you want guests of your event to remember. One way to increase the number of event registrations is by giving followers valuable material.
7. Make your content emotional.
Make material that arouses a range of emotions. A strong emotional reaction, such as rage, pleasure, shock, astonishment, adoration, interest, tranquility, or compassion, should be the focus of your Twitter marketing activities.
8. In event marketing, address attendees’ pain issues.
What problems are participants at the event having? What issue would attending your event assist to address? Describe the obstacles that guests will face and how attending your event will assist them to overcome them. Connect with your audience by using Twitter marketing. Show how you can identify with the challenges they encounter and why coming to your event is the solution they’ve been searching for.
9. Become flashy.
Even while it may seem out of this world to have an event gimmick like a food truck rodeo, glow-in-the-dark drinks, acrobats, or even an animal mascot, marketing gimmicks may really have a significant influence on the effectiveness of an internet marketing campaign.
A themed moment-maker may assist with event promotion by encouraging users to tweet, share, tag, and love other user-generated material in order to create memorable marketing. Gimmicks may bring a special touch of fun to an event while also evoking feelings and helping to encapsulate a theme.
10. Design an eye-catching marketing campaign.
Tweets with an image, video, or GIF may have a greater chance of striking out than text-only tweets since Twitter is, by design, more text-based than many other social networking sites. In fact, 3.7 million users in a research conducted internally by Twitter found that tweets featuring GIFs had 55% higher interaction than those without. Of course, don’t simply GIF for the sake of GIFing, but try to add some flair where it makes sense.
11. Disseminate an exclusive for Twitter.
Promote a discount code or voucher that is only accessible to Twitter users. Promote a limited-time deal for your event by offering a 10% discount on ticket purchases, for instance. Running an exclusive offer may assist organizers assess the efficacy of various marketing methods by evaluating the usage of various codes, in addition to being a useful strategy for selling more event tickets.
Who is utilizing a Twitter code during the event? How many people use Facebook codes? To determine which social media channel is doing best, keep track of discount codes for event ticket sales.
12. Construct a memorable hashtag.
Make sure to come up with a succinct, memorable hashtag for the event. Create a pun or catchphrase that relates to your event and use it across all of the stuff about it. Tweets with hashtags get more retweets than those without them, and tweets with one hashtag rather than two receive more of them. An effective hashtag for your event might help you improve the number of people who see it on Twitter.
Make sure your event hashtag is prominent before releasing it, including on-site, on other social media platforms, on your corporate page, etc. Share your hashtag with all of the event’s sponsors, suppliers, presenters, and special visitors.
13.Geotag your stuff, please.
Users may add a location to their postings using geotagging to indicate where they were when they made them. Other users may access nearby movies, photographs, and material by clicking the geo-tagged location. Geotagging is disabled by default in Twitter settings; you must enable it. Promote an Event on Twitter Event organizers and marketers who are less acquainted with Twitter may not always be aware of this useful option, but geo-tagging is a great way to generate more local interest.
Make an effort to include moment marketing—also known as right-time marketing—into your event’s marketing strategy. Moment marketing techniques are centered on delivering the appropriate material to the appropriate audience at the appropriate moment. Give attendees at the event something to discuss. Create something that is so exceptional, noteworthy, and mind-blowing that visitors are driven to share it on social media.
15. Collaborate with speakers, sponsors, and suppliers.
Request participation from organizations, people, groups, and businesses connected to your event on your Twitter account. Ask that all people connected to the event use your hashtag in any tweets about it. Encourage Twitter engagement for your event from vendors, special attendees, sponsors, and your keynote speaker.
16. Choose a powerful user.
Do you know what a power user on Twitter is? According to NY Magazine, a power user is a member of a small group of obsessives who often post. A power user might be an influential person connected to the event, such as a speaker, special guest, or event organiser.
Choose the event’s power user and publicize their identity throughout the pre-event phase. Inform your followers that the power user will be live-tweeting the event, sharing only exclusive photos, and more. Your forthcoming event may generate a lot of interest if a powerful user who already has a large Promote an Event on Twitter following does so.
17. Count the number of characters.
Although the character limit on Twitter has been doubled to 280 characters, this does not always imply that you should utilize them all. When creating online marketing material for the event, bear in mind that tweets with 100 characters or less tend to get the greatest attention. Create a few articles that fit the optimum character count and schedule them to go live in advance.
18. Run a competition to increase participation.
Offer a worthwhile reward while adhering to the guidelines for the two contest kinds that Twitter permits to be run on the platform: sweepstakes and competition. Being in violation of Promote an Event on Twitter posting guidelines is a simple method to get your account rapidly banned or canceled. Make sure you always abide by the instructions provided by the social media site while conducting promotions. If there are any guidelines or posting requirements you are unsure about, review them again to prevent having your event account activity halted.
19. Promote ongoing contests.
Each week, month, or other appropriate time frame leading up to the event should randomly choose a winner. Encourage guests to follow your account, use the event hashtag, or retweet in order to be eligible to win. Free tickets to the event, a hotel stay, specialized event gear, a meet-and-greet with a special guest, or even unique backstage access to speak with the event crew are all possible rewards.
20. Hold a contest.
In contrast to hosting a sweepstakes, when the winner is chosen at random, entering a competition involves some amount of work or contribution from the participant. Hold a contest to choose which visitor will have the honor of live-tweeting your event as a power user. Ask potential participants to describe the significance of your event message to them, how your brand has changed their lives, or why they should be given power user status.
21. Follow the attendees of the event.
Contrary to what you would think, event advertising doesn’t stop when the event itself starts. Utilize the enthusiasm that remains after an event to keep the marketing engine running. Post-event interaction may help to increase brand recognition, draw in new clients, and generate excitement for future events whether it is a one-time or recurring event.
Encourage your followers to participate at every level of marketing, regardless of the Twitter technique you utilize. Asking questions, encouraging post sharing, promoting your event hashtag, and other social media-based event marketing strategies and best practices we examined may all be used to engage previous, current, and future attendees.
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