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Self Guided Garden Tour - Patch of Heaven Sanctuary

Self Guided Garden Tour – Patch of Heaven Sanctuary

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HENNY&WAFFLES | PHILADELPHIA | NOV 13 | NOTO

HENNY & WAFFLES | PHILADELPHIA | NOV 13 | NOTO

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5 Travel Trends to Consider for Your Attraction

5 Travel Trends to Consider for Your Attraction

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8 free event sponsorship letter templates to build connections Our templates provide examples for several different communication scenarios if you need some help starting your sponsorship letters or emails. 1. The cold introduction [Image of the letter/email (examples here) alongside the text template] Use this template when: You’re introducing yourself and your event to potential sponsors you’ve never met before. Hey there, I saw on LinkedIn that you are involved in {{related product/project}}. I would love to connect and ask your thoughts about an exciting event I’m working on. Are you free tomorrow at 3pm? Thanks, {{Your Name}} Craft an introduction email they can’t ignore Of course, you won’t always have a warm connection with potential sponsors. In these cases, you’ll need to “go in cold” and write a sponsorship letter for an event to someone you’ve never met before. Following an event sponsorship letter template with these tips can take the guesswork out of crafting this introduction email. Don’t panic. Take the time to gather information and learn who’s who at the company. With a bit of research on the company’s website and LinkedIn, you can find an employee in a relevant role. When you’re ready to email your potential sponsor, keep this in mind: Be clear and concise: Your goal is to start a conversation that will ultimately lead to a meeting to discuss the sponsorship opportunity. The email should focus on the value of your event and what objectives and audience you share. Remember that you’re seeking a long-term partnership rather than a one-off event sponsor. Your message should be brief with just a few sentences. Keep your reader’s attention. Avoid generic greetings and try to personalize your letter. Pro tip: Working your way from a cold intro to the decision-maker can be frustrating. But there’s value in the process. Ask each person you speak with about their business, and by the time you reach the right person, you’ll know what matters most to them. 2. The follow-up email [Image of the letter/email] Use this sponsorship letter template when: You’ve met a sponsor representative in person at a networking event and want to follow up with them to find out who the decision-maker is on their side. Hey {{Contact’s Name}}, It was great to meet you last week at {{Event Name}}. Any chance you can suggest the best contact for those in the {{Related Product/Project}} side at your company? Thanks, {{Your Name}} Nail the follow-up sponsorship email Perhaps your outreach efforts begin at a business event, where you share a promising chat with a representative of your target company. Once you’ve found a potential contact, what comes next? The person you met at Company X is your in. They don’t have to be a decision-maker — they just have to point you in the right direction. Before too much time passes, a friendly, concise email is in order. Pro tip: Don’t ask for their sponsorship just yet — get to know them first. If you don’t, they might find it too easy to cast your pitch aside. You want a chance to properly woo this person to find out who the decision-maker is and then ask for a face-to-face meeting through your connection. 3. The meeting request [Image of the letter/email] Use this event sponsorship letter sample when: You begin to establish connections at your target sponsor company and want to win a meeting with the decision-maker. Hi {{Prospect’s Name}}, Your colleague, {{Colleague’s Name}}, mentioned you were the manager for {{Related Product/Project}}. I would love to set up a quick call to discuss some of your areas of focus and see if there is common ground between your priorities and our event plans for {{Year}}. How does your schedule look on Wednesday? Does 3pm work for a phone call? Thanks, {{Your Name}} How to write a successful meeting request email to a sponsor As you establish connections at your target sponsor company, you’ll eventually get the name of a decision-maker. Now, it’s time to win a meeting. Be explicit, and include a clear call to action. “Would you be able to put me in touch with [Referrer Name]?” or “Does 3pm work for a phone call?” are questions that ask them to commit. Whatever you close with, avoid signing off with “thanks in advance.” Closing with an expression of gratitude is shown to increase response rates, so while you should avoid thanking your prospects in advance, a simple “thanks” can go a long way. Pro tip: Don’t just ask the decision-maker if they want to meet. All that does is invite them to say “no.” Instead, give them a few meeting time options and offer enough information to spark their interest. 4. The sponsorship request letter [Image of the letter/email] Use this sponsorship letter sample when: You’ve had a meeting with the decision-maker and are ready to send a sponsorship request (complete with a proposal and a list of activations tailored to the company). Hi {{Prospect’s Name}}, Thank you for meeting with me on {{Date}}. I enjoyed learning more about what {{Company Name}} is looking for in an event partner, and how {{Event Name}} can help. As promised, here is a sponsorship proposal tailored to {{Company Name}}. Inside, you’ll find a list of activations I have personalized for your business goals, which will provide the most impact for your investment. Look it over and let me know if you have any questions. I’d love to schedule a call in the next week to go over the details — how about Tuesday at 10am? Thank you, {{Your Name}} Pro tip: When crafting your sponsorship proposal, make sure to include essential information, such as your elevator pitch, demographic data, ticket/registration sales figures, and social media actions. 5. The negotiation email [Image of the letter/email] Use this example of a sponsorship letter when: You find yourself emailing back and forth with an interested sponsor about pricing for different activations. This is a critical stage for getting the most money possible. Hi {{Contact’s Name}}, Thanks for getting back to me about the pricing for {{Activation}}. I hear what you’re saying, and I’d like to take a moment to explain how I landed on that number. Your goal is to {{Reach # of people or impressions on brand visibility/RFID bracelets scanned/email addresses collected, etc.}} and I know {{Activation}} will deliver. The majority of my attendees are in your target market, {{List of demographic details and/or attributes that prove this point}}. By sponsoring our {{Activation}}, you’ll gain critical face-to-face exposure with this particular group and help them make incredible memories that they’ll associate with your brand. I’d be happy to jump on a call real quick to discuss. Let me know when is a good time to schedule 15 minutes today or tomorrow! Best, {{Your Name}} Pro tip: Focus on the business value your event will offer your sponsor when they push back on pricing. Tie your event into sponsors’ real goals, as you heard them in your exploratory meetings with the decision-maker, to show the value. 6. The coordination/logistics plan [Image of the letter/email] Use this sponsorship letter sample when: You have signed the contract and are collaborating with your sponsor’s team to ensure they have what they need in the months leading up to your event. Hi {{Contact’s Name}}, Hard to believe, but {{Event Name}} is just a few months away! This means it’s time to kick off planning and ensure you have everything you need to succeed on the big day. A few essential details to keep in mind: {{Here is where you’ll list out any relevant information for your sponsor that directly impacts them, including date, time, venue, location, any equipment needs, etc.}} Attached, you’ll find our first pass at the logistics plan. Take a look and let me know of any edits. And, as always, please reach out with any questions. We’re so grateful for your help making this year’s {{Event Name}} the best one yet! Cheers, {{Your Name}} Pro tip: Constant communication is key to maintaining a solid relationship with your sponsors. If something changes, let them know. Earlier is always better, so they can adjust their expectations. 7. The email promoting your sponsors to attendees [Image of the letter/email] Use this example of a sponsorship letter when: You’re ready to share the good news with attendees about which sponsors you secured for your event. This might also be an activation sold to a sponsor. Hi {{Attendee’s Name}}, Every year, the {{Event Name}} team collaborates with the best brands to bring you unique experiences. And we’re super excited to share this year’s sponsor lineup with you! Here are just a few of the things you can expect to see at {{Event Name + Year}}: {{Sponsored experience #1, brought to you by Sponsor Name}} {{Sponsored experience #2, brought to you by Sponsor Name}} {{Sponsored experience #3, brought to you by Sponsor Name}} We’re counting down the days till {{Event Name}} and know you are too. Visit our website to check out the full lineup of sponsors for this year’s event. Cheers, {{Event Name}} Team Pro tip: Eventbrite makes it easy to send event emails and organize your marketing activity. You can even integrate Eventbrite with Mailchimp if that’s your preferred email send platform, making this a breeze. READ Have an Eventbrite account? Discover how to add Mailchimp. 8. The report-out and renewal ask [Image of the letter/email] Use this sponsorship letter template when: Your event is over and it’s time to follow up with your sponsors to share important performance metrics and ask for their support next year. Hi {{Contact’s Name}}, A big thank you from the whole team at {{Event Name}} for being a sponsor this year! Thanks to you, it was a fantastic event, and attendees had a blast. Attached is our fulfillment report for {{Company Name}}. Inside, you’ll find: Attendance stats on demographics and engagement On-site stats, including in-person activations Off-site stats, including social media We look forward to meeting with you soon to go over the fulfillment report and get your feedback on the results. What does your schedule look like next week? Cheers, {{Your Name}} Pro tip: Tweak your messaging to fit the sponsor you’re reaching out to and the type of event you held. For a non-profit or community event, you may want to include statistics like fundraising numbers.

8 Templates to Write the Perfect Event Sponsorship Email

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