8 Reasons Why Events are so Important.
Accomplishing a long-held professional ambition is wonderful and may be sufficient for some people. New information, however, reveals that many workers, especially young Australians, want more than just a paycheck at the end of the week. They want to find work that is consistent with their values.
The kind that empowers people to effect meaningful change in the world. It provides more professional fulfilment. And if that’s what you’re looking for, then a career in events may be the perfect fit.
The current flood of outstanding Major Projects submitted by CoEM students is evidence of this pattern.
Once a hub for producing one-of-a-kind music, fashion, and art events, the younger generations are increasingly using the space to advocate for issues near and dear to their hearts.
Vitally crucial for the globe, and also for them.
Here are 8 reasons for why events are so important to our community and to those who are lucky enough to be employed in them:
1.Events are joyful.
a memorial service, a funeral, a wedding, and a naming ceremony. We sometimes ignore the significance of these kinds of occurrences because they occur so frequently in our lives.
Funny enough, communication with loved ones was one of the things individuals missed most during a crisis like COVID-19.
These simple activities create enduring bonds between families and communities, which are the real cornerstones of an orderly society for all ages. What could possibly be more crucial than that?
2. Events encourage business expansion
Business events like trade fairs, corporate events, meetings, and exhibitions are crucial whether you go or not since they maintain the existence of face-to-face commerce and business.
They keep economies healthy by keeping money flowing for both businesses and consumers.
Here’s a ridiculous statistic to think about to give you an understanding of the significance of business events: “In Australia, 2,157 exhibits were held, bringing in 9.3 million visitors and more than 65,000 exhibitors.
The exhibition industry produced $3.1 billion in direct spending, $1.5 billion in direct value addition, and over 21,000 full-time equivalent employment.
Events bring together companies.
3. Events support significant causes
The current #BlackLivesMatter campaign, which inspired several protests throughout the globe, is well known to us all. Let’s examine a different message-focused event marketing strategy.
For the Victorian Transport Accident Commission, the Australian brand activation firm Momentum Worldwide developed the wildly successful advertising event Ungiven Gifts.
Before Christmas, their aim was to increase public awareness of traffic safety.
At Melbourne’s State Library, Momentum created a stunning and moving interactive art work where 210 white presents were given in memory of the 210 Victorians who had perished on the roads in 2013.
Visitors placed memorial candles and posted notes at the spot or on social media.
A sincere, moving, and powerful live marketing event that demonstrates the strength of imaginative events and activations. Very important information.
4. Events provide a creative platform
We are spoiled for choice when it comes to incredible event creativity and design.
Large-scale events like the Olympics and the American Superbowl use every design technique at their disposal to produce the bizarre and extraordinary.
But regardless of the scale or budget of an event, creativity can be recognised and utilised. The objective of the event designer, according to one of our CoEM lecturers, is to develop a design idea that really provides the event itself a unique character and feeling.
It involves attracting the audience’s attention right away and evoking a feeling via motivation, colour, and the use of fundamental design concepts and principles to appeal to all five senses.
The aim? to use creative design to create a feast for the senses of sight, sound, touch, taste, and smell. Read more about the occasion
5. Brands come to life via events
Let’s take an example to demonstrate #5. Jack Daniel’s wanted to remind their audience of the qualities they love about their product due to a decline in sales and an increase of cunning rivals on the market.
Enter The Bar That Jack Built, created by Red Guerilla, the first bar using crowdsourcing in the world.
Through a six-week social media campaign, participants were given the opportunity to assist with building the bar in return for whiskey (of course).
The whole celebration of Mr. Jack Daniel’s 164th birthday, including the bar, staff, collection truck, invites, entertainment, and three of the six content videos produced for the evening, was crowdsourced.
The Jack Daniel’s brand saw significant improvements in sales and social media after its award-winning activation event.
6. Events promote the widespread exchange of ideas and information
Think TED Talks, Semi Permanent, and Festival of Dangerous Ideas.
Events that promote cross-cultural dialogue, civil debate, and innovative thinking Events that seek to inspire action, discourse, and social change.
In recent years, these “concept festivals” have expanded and changed to become much more than a roster of motivational speakers. Now, they support and recognise the contributions of people, organisations, and communities in order to help create inspiring, inclusive, and significant events.
Events promote the exchange of ideas
7.Events elicit feeling
Emotions may pulsate throughout events. Here are a few instances: In front of 60,000 spectators, Essendon plays Richmond at the MCG.
In Dubai, a thousand doctors gather for a medical conference. In Bunol, Spain, locals and tourists engage in the largest food fight in history.
When Taylor Swift performs, the crowd erupts. Dior introduces a new fragrance at a chic event in an abandoned warehouse. Spending Sunday morning at your neighbourhood organic market.
Need we say more? Learn more about the benefits of events HERE.
8. Physical encounters may bring us together in a way that digital ones cannot.
Nothing can replace really being with people, as we have discovered after experiencing a pandemic on a global scale.
Human connection and contact are something we really need, and events fit into this desire as well. And although while everyone is working hard to convert their events, wherever feasible, into digital settings, we have never had such a strong need for in-person interactions.
Let’s use a recent media piece to illustrate this concept.
The author states, “With the stress, uncertainty, and isolation, it has never been more desirable to stay connected with fellow humans and environments,” and makes the prediction that “face-to-face events will be more powerful than ever in a post-Coronavirus world.”
The author provides a great example of the difference in experience between live face-to-face events and digital events. His judgement? The live events sector isn’t going away anytime soon, and neither are the principles of gathering, touching, discovering, and performing.
The simplest of encounters may foster human connection. What could possibly be more crucial than that?
Also read this : Differences Between Events and Festivals ?
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