Industry Inspiration for Events
You know how certain restaurants would give you complimentary candies after your meal? That is one example of reciprocity, which you may use at your events to increase the likelihood that attendees will return. Event Industry News provided the following tactics: Can you provide them the tape of the speech they’re seeing and urge them to share it? How about an appropriate ebook? And if you’re debating whether or not to provide giveaways? Yes, it is always the solution.
Event professionals are adopting audio-centric activations as they become more aware of the power of sound. American Express enticed visitors to Art Basel Miami Beach by giving sound bath sessions, while at a recent Valspar event, a sound therapist transformed all the year’s colours into calming sound experiences.
BizBash spoke with Tyler Large, president and owner of OC Ramps, a manufacturer of skateboard ramps, about how his business erects customised ramps at events other than skateboarding ones. People would be surprised by bringing the skateboard mood, he said. We’ll deliver everything, from constructing the ramp to providing the skaters, if an event organiser requests a ramp and six pros. By retaining attendees at an event for longer, a special activation elevates it, Large continued.
According to Bob Merar, interim CEO of the American Pet Products Association, the Global Pet Expo recently returned to Orlando and attracted more than 5,000 people and 700 exhibitors, 15% of whom purchased tickets the week before the event. The event’s planners made many wise post-pandemic changes:
Self-service kiosks, which occupied minimal space and eliminated lengthy lineups, allowed attendees to check in.
Online exhibitor searches and a map were available to attendees.
Customers could engage with one other and visit virtual booths via a new software, which was made possible by the installation of free wi-fi.
RECONVENE Rewind Insights and lessons from the continuing event series for creators hosted by Eventbrite.
Service to the community: Three experienced community builders and event organisers revealed their strategies at Squad Goals: Cultivating a Loyal Event Community.
Master marketing: Three experienced event marketers presented the tools, tactics, and platforms they use to promote their events during Spread the Word: Creative Ways to Market Your Event.
You can traverse every step of the event planning process with the aid of the materials and advice on the Eventlocks blog. The following is new:
To find out how Ryan Matthew Cohn creates distinctive audiences at the Oddities Flea Market, watch our docuseries Heart of Gathering.
Follow these DIY music marketing advice from Eventlocks Music Council to play to your audience, musicians.
Learn about how DJ Prashant creates community, connection, and music on the dance floor at his events.
With EventlocksBoost, Busspepper Promotions’ rock-bottom rum brunches and soca-star DJs generate a 3.4x return on marketing expenditure. Discover how you too can.
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